FÜCHSE BERLIN
PRODUCE A SUSTAINABILITY CAMPAIGN THAT PEOPLE ACTUALLY WANT TO SEE
PROBLEM
Füchse Berlin, one of the city’s most beloved handball teams, made history as the first team to fully commit to sustainability. Partnering with an educational sustainability platform, they pledged to integrate eco-friendly efforts into their operations. The challenge? Communicating this commitment in a way that felt authentic, stayed true to their brand, and genuinely resonated with their passionate fan base.
SOLUTION
We crafted a lighthearted and engaging awareness campaign that struck the perfect balance between education and entertainment. Through four dynamic videos and a suite of social assets, we showcased the players in their element—incorporating sustainability into their training and daily
routines. By keeping it personal, relatable, and aligned with social best practices, we ensured the message didn’t just land—it stuck, earning real engagement from fans who saw their favorite team leading by example.
CONCEPT • VIDEO & PHOTO PRODUCTION
CONCEPT • VIDEO & PHOTO PRODUCTION
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